B2B enrichment tools turn a thin lead (a name or domain) into a fuller record — company firmographics, contact emails, phone numbers, and social profiles. The large platforms bundle enrichment with a database and CRM features under a seat-based subscription. Pay-per-use actors do the enrichment step alone and charge per record, which fits teams that just need clean data piped into their own stack.
Tools to consider
An unranked list of common options in this category, described factually. Pricing models change over time — confirm current terms with each provider.
| Tool | Type | Pricing model |
|---|---|---|
| Apollo.io | Database + enrichment + outreach suite | Seat-based subscription |
| ZoomInfo | Enterprise contact database + enrichment | Annual contract |
| Lusha | Contact + company enrichment | Subscription tiers |
| NexGenData B2B Leads Finder + Company Enrichment (this site) | Pay-per-result actors on Apify | Pay-per-result, $5/mo free credit |
Where the NexGenData actor fits
NexGenData offers the enrichment layer as standalone pay-per-result actors: B2B Leads Finder for contacts and Company Enrichment for domain-to-firmographics. No seats, no annual contract — structured JSON you can pipe into any CRM, with the B2B Lead List Cleaner to dedupe and MX-validate first.
Sample input
{
"leads": [
{
"company": "Acme Inc",
"domain": "acme.com"
}
]
}Sample output
{
"company": "Acme Inc",
"domain": "acme.com",
"industry": "Software",
"employees": "201-500",
"emails": [
"jane@acme.com"
]
}Try it
Open the actor on Apify → Pay-per-result, $5/month free credit, no subscription.
Step-by-step guide: read the buyer guide. More tools in the cluster hub.
FAQ
What does lead enrichment add?
Company firmographics, contact emails and phones, and social profiles attached to a name or domain.
How is pay-per-use different from Apollo or ZoomInfo?
Those bundle a database and CRM features under a subscription; pay-per-use actors do the enrichment step alone and bill per record.
Can I clean a list before enriching?
Yes — the B2B Lead List Cleaner dedupes, normalizes, and MX-validates first.
Is there a free tier?
Apify gives every user $5/month in free credit.