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Automated B2B Lead Cleanup with Zapier + Apify (NexGenData)

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A Zapier workflow that uses Apify. NexGenData has no official Zapier app β€” you chain public-data Apify actors inside Zapier through Apify’s official integration, with your own Apify account.

The problem: lead lists arrive dirty and get worse over time

New leads land from forms, events, and exports full of duplicates, malformed emails, role addresses, and inconsistent company names. Sequencing that as-is wastes sends and hurts deliverability. A Zap cleans, verifies, and enriches every new batch automatically before it reaches your CRM.

Who this is for

RevOps, growth, and outbound teams who want list hygiene to run as a background job.

The Zapier workflow

  1. Trigger β€” a new row/lead (Google Sheets, a form, a webhook) or Schedule by Zapier.
  2. Run Actor (chain) β€” Apify “Run Actor” for B2B Lead List Cleaner β†’ Email Verification β†’ Company Enrichment.
  3. Fetch dataset items β€” pull each actor’s structured output.
  4. Filter / format β€” derive a verdict (deliverable / review / reject); drop rejects.
  5. Send to destination β€” Google Sheets, Airtable, or HubSpot/CRM.

Note: chaining several actors + a filter is a multi-step Zap (paid Zapier plan).

Sample input (raw list)

emailcompanydomain
JOHN.SMITH@acmerobotics.comAcme Robotics Incwww.acmerobotics.com
wchen@@globex.coGlobexglobex.co
sarah.lee@disposablemail.testInitechinitech.com

Sample output (cleaned + enriched)

emailcompanymxdeliverableindustryverdict
john.smith@acmerobotics.comAcme RoboticsyesyesIndustrial Automationdeliverable
wchen@globex.coGlobexyesyesTelecommunicationsdeliverable
sarah.lee@disposablemail.testInitechnounknownβ€”reject (disposable)

Illustrative sample.

Run it on a schedule

Trigger on new leads or run on a schedule, and every lead is deduped, verified, and enriched before a rep sees it β€” clean data with zero manual steps.

Try it

Run the B2B Lead List Cleaner β†’
Email Verification β†’ Β· Company Enrichment β†’

Browse more: Lead Generation & Enrichment cluster

More Zapier workflows

FAQ

Can I chain all three actors in one Zap? Yes β€” run them in sequence as a multi-step Zap (paid plan) and map each output to the next.

Is this an official Zapier app? No β€” it’s a Zapier workflow using Apify’s official Zapier integration with your own Apify account.

What about catch-all domains? They return “risky/catch-all” rather than a guaranteed inbox, by design.